Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Big Ideas
Android increases its lead over Apple’s iOS
Android increases its lead over Apple’s iOS
Android
:
Apple
:
Google
Big Ideas
New course to train future Dutch denim masters
New course to train future Dutch denim masters
Denim
:
College
:
Students
Big Ideas
Domino’s puts its customers in the driving seat
Domino’s puts its customers in the driving seat
Domino's Pizza
:
Delvery
:
Vehicle
Big Ideas
BitCoin set to change the balance in banking
BitCoin set to change the balance in banking
Bitcoin
:
Currency
:
Virtual
Big Ideas
Diners rewarded for turning off their phones
Diners rewarded for turning off their phones
Restaurant
:
Mobile
:
Off
Big Ideas
Twheel makes Twitter a more rounded experience
Twheel makes Twitter a more rounded experience
Helsinki
:
Twheel
:
Fluid Interaction
Big Ideas
Australian retailers set sights on m-commerce
Australian retailers set sights on m-commerce
M-commerce
:
Mobile
:
Smart Phones
Big Ideas
Transforming car set to hit the roads by 2013
Transforming car set to hit the roads by 2013
Cars
:
Transforming
:
MIT Media Lab
Big Ideas
Flexible battery ushers in new electronics era
Flexible battery ushers in new electronics era
Flexible
:
Film
:
Battery
Big Ideas
Asian consumers invest heavily in private tuition
Asian consumers invest heavily in private tuition
China
:
Tutoring
:
Shadow
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Big Ideas
Lost Photos app digs out a picture of the past
Lost Photos app digs out a picture of the past
Lost Photos
:
App
:
Software
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/120430/1sfdffesdfc.png)
:strip_exif():strip_icc()/filestorage/images/124820/miffy-lp-gallery-01.png)
:strip_exif():strip_icc()/filestorage/images/123929/675738.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/123181/lsn-video-template.png)
:strip_exif():strip_icc()/201208%2F6218%2Fhomepage_image%2FHTC_OneHOME.jpg)
:strip_exif():strip_icc()/201208%2F6219%2Fimage%2FDenham_Service_Co%2C_Amsterdam3.jpg)
:strip_exif():strip_icc()/201208%2F6211%2Fhomepage_image%2FScreen_shot_2012-08-22_at_3.44.21_PM.png)
:strip_exif():strip_icc()/201208%2F6212%2Fvideo_thumb%2FVideo_thumb.png)
:strip_exif():strip_icc()/201208%2F6203%2Fimage%2F700-nokia-lumia-900_black_combo.jpg)
:strip_exif():strip_icc()/201208%2F6185%2Fvideo_thumb%2Ftwheel_product_shot_wide.jpg)
:strip_exif():strip_icc()/201208%2F6166%2Fhomepage_image%2FNew.jpg)
:strip_exif():strip_icc()/201208%2F6167%2Fvideo_thumb%2FVideo_thumb.jpg)
:strip_exif():strip_icc()/201208%2F6155%2Fhomepage_image%2FFlexible%2520battery.jpeg)
:strip_exif():strip_icc()/201208%2F6144%2Fsection_thumb%2FHOMEScreen_shot_2012-08-07_at_17.51.15.png)
:strip_exif():strip_icc()/201208%2F6147%2Fhomepage_image%2FBLUR486597_10150929874016184_796168902_n-1.jpg)
:strip_exif():strip_icc()/201208%2F6140%2Fhomepage_image%2FTipOrSkip1Home.jpg)
:strip_exif():strip_icc()/201208%2F6132%2Fimage%2FCitizenM_London--132809.jpg)
:strip_exif():strip_icc()/201208%2F6125%2Fhomepage_image%2FHOMELost_Photos_Screenshot_2.jpg)
:strip_exif():strip_icc()/201208%2F6122%2Fimage%2FLouis_Vuitton_and_Yayoi_Kasama_store_display02.jpg)
:strip_exif():strip_icc()/201207%2F6108%2Fvideo_thumb%2FScreen_shot_2012-07-31_at_13.37.38.png)
:strip_exif():strip_icc()/201207%2F6101%2Fimage%2Fnormal-3.jpg)
:strip_exif():strip_icc()/201207%2F6087%2Fhomepage_image%2FHomepahe.jpg)
:strip_exif():strip_icc()/201207%2F6065%2Fimage%2FElle-China-November-2010.jpg)
:strip_exif():strip_icc()/201207%2F6068%2Fhomepage_image%2FHomepageOuya.jpg)