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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Behaviours
Gen Z in India
India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape
Markets
Gen Z Dating Futures
As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Mobile boom sees rise of m-commerce in Africa
Mobile boom sees rise of m-commerce in Africa
M-commerce
:
Mobile
:
Mimiboard
Big Ideas
Geo-fencing leads retail initiatives at Walmart
Geo-fencing leads retail initiatives at Walmart
Walmart
:
Supermarket
:
Just Nots
Big Ideas
Tween make-up brand harnesses social selling
Tween make-up brand harnesses social selling
Eyedoll Chatter
:
App
:
Personalised
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
Markets
Vietnam Market
As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam
:
Ho Chi Minh City
:
Hanoi
Big Ideas
China’s luxury children’s market grows rapidly
China’s luxury children’s market grows rapidly
China
:
Kidswear
:
Children
Big Ideas
10% of UK consumers believe laptop is vital
10% of UK consumers believe laptop is vital
Smartphone
:
Poverty Line
:
Social Class
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
Big Ideas
68% of UK consumers trust the internet
68% of UK consumers trust the internet
Google
:
Future Poll
:
PC
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
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