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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
Big Ideas
Video chat given fresh Airtime on Facebook
Video chat given fresh Airtime on Facebook
Facebook
:
Airtime
:
Social Network
Big Ideas
S-commerce set to be a retail force by 2021
S-commerce set to be a retail force by 2021
Barclays
:
S-Commerce
:
Social Networks
Big Ideas
Pebble dashes forward to Internet of Things
Pebble dashes forward to Internet of Things
Supermechanical
:
Pebble
:
Watch
Big Ideas
Anti-spoiler software lets consumers enjoy sport in peace
Anti-spoiler software lets consumers enjoy sport in peace
Football
:
Internet
:
Sport
Big Ideas
Fashion brand turns fans into investors
Fashion brand turns fans into investors
Fifth & Pacific
:
Shares
:
Juicy Couture
Big Ideas
EBay’s new m-commerce fashion app
EBay’s new m-commerce fashion app
EBay
:
App
:
Swatch
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
Big Ideas
Lyst makes sale alerts available on Pinterest
Lyst makes sale alerts available on Pinterest
Lyst
:
Pinterest
:
Curator Generation
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
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