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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Big Ideas
Foursquare launches vouchers to raise income
Foursquare launches vouchers to raise income
Foursquare
:
Merchant
:
Check-in
Viewpoints
Chris Prescott : Gamified shopping
Fantasy Shopper co-founder Chris Prescott talks about ramified shopping.
Gamification
:
Chris Prescott
:
Fantasy Shopper
Big Ideas
Canadian Mint chips in with digital currency
Canadian Mint chips in with digital currency
MintChip
:
V-currency
:
Money
Big Ideas
Nowness reaches out to luxury consumers in China
Nowness reaches out to luxury consumers in China
China
:
Nowness
:
Mandarin
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
Big Ideas
App signals new support for citizen journalism
App signals new support for citizen journalism
Guardian
:
Citizen Journalism
:
App
Viewpoints
Jamie Ryan Dee : Tumblr stardom
Tumblr star Jamie Ryan Dee talks about his newfound fame.
Tumblr
:
Jamie Ryan Dee
:
Blogs
Big Ideas
Health apps grow as users quantify themselves
Health apps grow as users quantify themselves
Fuel Band
:
Up Wristband
:
Self Quants
Big Ideas
Apps give luxury brands a wealth of connections
Apps give luxury brands a wealth of connections
Apps
:
Connections
:
Mobile
Big Ideas
More users take a Fancy to social selling site
More users take a Fancy to social selling site
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Tumblr could overtake blogs in online searches
Tumblr could overtake blogs in online searches
Tumblr
:
Search
:
Google
Big Ideas
Livehoods puts check-in locations on the map
Livehoods puts check-in locations on the map
Livehoods
:
Digital
:
Map
Big Ideas
Price becomes the priority for UK Travel & Hospitalitylers
Price becomes the priority for UK Travel & Hospitalitylers
Trip Advisor
:
SkyScanner
:
Apps
Big Ideas
Hollywood sets sights on China with DMG deal
Hollywood sets sights on China with DMG deal
Designers
:
London
:
New York
Viewpoints
Eben Upton : Hackable children’s computer
The man: Eben Upton The idea: Words: Calum Ross Visuals: Joanna Tulej
Raspberry Pi
:
Hackable
:
Eben Upton
Big Ideas
China’s social media users face crackdown
China’s social media users face crackdown
China
:
Sina Weibo
:
Tencent
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
:
Print Media
:
Lucky
Big Ideas
Samsung targets African smartphone market
Samsung targets African smartphone market
Samsung
:
Mobiles
:
Sub-Saharan
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