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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Channel-hopper: Shazam has the vision for tv move
Channel-hopper: Shazam has the vision for tv move
Shazam
:
Music
:
Tv
Big Ideas
Topshop and Facebook unveil catwalk commerce
Topshop and Facebook unveil catwalk commerce
Topshop
:
Facebook
:
F-commerce
Big Ideas
Clear mission: New funding model for medical care
Clear mission: New funding model for medical care
Watsi
:
Medical
:
Care
Big Ideas
Enterprise makes light work of disaster aid
Enterprise makes light work of disaster aid
Waterproof
:
Solar
:
Lanterns
Big Ideas
Unique Generation D set to grow in influence
Unique Generation D set to grow in influence
Advertising
:
Branding
:
Transparency
Big Ideas
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Reebok Fit Hub
:
New York
:
Store
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
Google Street View extends to northernmost Canada
Google Street View extends to northernmost Canada
Google
:
Streetview
:
Maps
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
:
Banned
:
Australia
Big Ideas
Retail Analysis: High service for high-spending C-class at JK Iguatemi
Retail Analysis: High service for high-spending C-class at JK Iguatemi
JK Iguatemi
:
São Paulo
:
Mall
Viewpoints
Studio XO : Techno-fashion
Studio XO founders Nancy Tilbury and Benjamin Males talk techno-fashion.
Nancy Tilbury
:
Benjamin Males
:
Studio XO
Big Ideas
Movenbank launches social credit rating scheme
Movenbank launches social credit rating scheme
Movenbank
:
Bank
:
Online
Big Ideas
Lucky unveils user-curated blog-tail community
Lucky unveils user-curated blog-tail community
Lucky Magazine
:
Community
:
S-Commerce
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