Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Micro Trends

Cloud Gaming

A new era of gaming is on the horizon, fuelled by big brand data centres, digital communities and on-demand services.

Media : Gaming : Leisure

Viewpoints

Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.

Entertainment : Leisure : Food

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.

Youth : Entertainment : Media

Viewpoints

Virtual cleansing

Mike Meiré, creative director of Dornbracht, discusses how VR can be used as a tool for meditative and sustainable living.

Design : VR : Health & Wellness

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...

Food : Drink : Health

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Viewpoints

Will AI take the fun out of fashion?

For an industry that thrives on change, the use of AI might mean homogenisation over innovation, says futures researcher Sabrina Faramarzi

Fashion Futures : Immaterial Fashion : Artificial Intelligence

Micro Trends

Co-economy Childcare

With the sharing economy disrupting many of the pillars of adult life, brands are now turning their attention to the ways it can positively affect ...

Youth : Education : Co-working

Viewpoints

Science-led surroundings will enhance tomorrow’s productivity

When it comes to the future workplace, architects shouldn’t be thinking about stationary design but dynamic surroundings that drive divergent think...

Workplace : Architecture : Design

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Viewpoints

It’s time for tech to bridge families’ digital divisions

Technology designers must create experiences that encourage future families to re-engage, converse and bond with each other.

Technology : Youth : Future Family

Markets

Luxury CBD Market

CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...

Luxury : Retail : Wellness

Viewpoints

Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...

Youth : Fashion : Advertising

Micro Trends

Kid Architects

As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public spaces and...

Youth : Architecture : Design

Viewpoints

Meet the Generation Z anti-tourists changing travel

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.

Youth : Travel : Hospitality

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Viewpoints

Is screen-based schooling driving a new class divide?

Psychologist Richard Freed, who studies the effects of technology on children, on what happens when digital learning becomes the preserve of lowe...

Youth : Digital : Education

Micro Trends

Tweenage Fitness

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for children.

Health : Youth : Wellbeing

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...

Youth : Gen I : Sustainability

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