UK – While many consumers still use a toothbrush to comb their edges and baby hairs, Black-owned hair care brand Ruka is on a mission to provide people with more elegant and functional styling tools. The company has released the EdgeSlick, a refillable comb that comes in elegant packaging.
Instead of an old toothbrush, the EdgeSlick is meant to be proudly displayed, and comes with a small base that allows it to rest upright. Designed in collaboration with creative design studio Blond, the packaging and unboxing experience is central to the new product. ‘Two key considerations drove the design of the packaging: an elevated unboxing experience and sustainability. The box opens along one side, much like a book, and proudly presents the EdgeSlick to the user, further reinforcing the design narrative,’ says James Melia, founder and creative director of Blond.
Filling a clear gap in the Haircare Market, the EdgeSlick elevates styling tools into objects of design while also meeting sustainability targets.
How can beauty transform their products into objects of design that are both sustainable and can be displayed proudly?