How to Eat Everything by Kelsey McClellan
Modern mealtimes have come to rely on a series of shortcuts as snacking, delivery apps and solo dining transform our relationship with food and drink – and with each other. But while demand for convenience is high, consumers are also looking for connection, intimacy and inspiration, especially when it comes to occasions.
At a time when meal delivery is replacing traditional table service and disrupting grocery retail, our 2019 macrotrend, Home Eatertainment, explored the various ways eating in is becoming the new dining out. From direct-to-consumer drinks brands to supper club start-ups, the trend reflects how the home is being re-established as a key space for the future of food and drink.
With at-home eating and drinking set to play a new role in the industry’s future, brands must meet consumers where they are spending more time. In 2020 and beyond, consumers will increasingly seek products and services that elevate the experience and enjoyment of eating and drinking behind closed doors.
