MC1R sunscreen, Germany and France
MC1R sunscreen, Germany and France
MC1R sunscreen, Germany and France
Hamburg – To coincide with the launch of its latest print issue, MC1R magazine has launched a limited-edition ‘redhead approved’ suncream as a playful nod to its readership. The cruelty-free, SPF50 product is the result of a partnership with German suncare brand Suns Care, with the bottle designed by Yulia Rozova.
Named after the melanocortin 1 hormone receptor, the so-called ginger gene behind red hair, the magazine occupies a specific niche but is well known for its dedicated community and graphic design. The bottle leans into the latter, with a bold all-caps typeface, vivid purple backdrop and contrasting orange sun logo. Perfectly timed for its summer issue, the release is a nod to the fact that redheads are highly susceptible to the sun. Speaking about the ‘redhead approved’ claim shared on the bottle, MC1R’s editor Tristan Rodgers says: ‘This claim is nice to communicate the concept with a bit more fun: with the strong design we are also loud on the flacon [bottle] and packaging.’
As SPF’s skintellectual future comes to fruition, this release puts a fresh and community-based spin on leisure-enhancing suncream, speaking directly to the magazine's audience in a way that feels personal and authentic.
Strategic opportunity
How can products speak to a specific audience? Explore how playful limited-edition product drops can help strengthen a brand’s community
