Global – Creators on Minecraft were challenged to design a series of sculptures that could help regrow coral on the coast of Mexico.
With the world’s oceans continuously suffering as a result of pollution and climate change, the company committed to installing six Biorock structures, which are designed to promote coral growth. Users were asked to design these sculptures in the form of Minecraft blocks and the winning designs would be transformed into real-life structures on the coast of Cozumel, Mexico.
The competition served as a way for Minecraft not only to showcase its civic-mindedness but also to educate its community base of the environmental danger posed to coral reefs. For more on how businesses are taking corporate social responsibility to new depths, see our Civic Brands macro trend.