US and Global – As global museums and cultural sites begin to welcome visitors back to their venues, adult media site Pornhub is connecting with audiences through its novel erotic art guide, Classic Nudes. The interactive site highlights an array of intimate artworks on show at six famous museums from The Louvre in France to The Uffizi Gallery in Italy.
To take part in the experience, users can follow a digital map, locate various pieces of art, and listen, read or watch content relating to historical details. The campaign also features a promotional video narrated by Hungarian-Italian artist and pornography legend Cicciolina.
With porn usage spiking in the early months of the pandemic, Pornhub is seizing a cultural opportunity to bolster brand loyalty with digitally native audiences beyond its main platform. This take on Post-modern Museums allows the brand to expand on its efforts to be an educational yet playful source of inspiration.
To engage with audiences who are beginning to re-embrace physical experiences, the leisure and hospitality sector should use unexpected collaborations with popular online sources.