Structured as a restaurant menu, the Zuzeum Art Preview invites visitors to view works of art that will later be on show when lockdown restrictions are lifted. Featuring as a selection of Appetisers, Entrées and Desserts, these ‘dishes’ represent various artworks that will be featured at the Zuzeum Art Centre. Each visitor can add their favourite artists and artwork to their basket, before adding ‘cutlery’ – or an open date exhibition ticket – to their order.
Wolt’s couriers then deliver these tickets, along with personalised guides and additional recommendations, to future exhibition visitors. Grisha Sorokin, creative director at Little Good Agency, the company which conceptualised the project, said: ‘Sometimes, during these difficult times, Wolt becomes a source of procrastination, and using it as an educational and inspirational channel is an exciting opportunity.’
This creative initiative provides an example of the ways that brands from different sectors can collaborate to benefit each other during the inter-Covid period.