Sweden – Agency Forsman & Bodenfors' simple tote bag design in aimed at promoting safer travel on public transport.
Created in light of Covid-19, the No Douche Bag is the result of a partnership with Swedish public transport operator Västtrafik. On its launch, the agency gave away 1,000 bags for free at the Central Station in Gothenburg, Sweden. Using bright colours and text reading ‘I’d love to sit next to you, just not right now. Thank you for keeping your distance’, the intent of the bag is to create a physical yet humorous barrier between travellers.
‘With this bag we want to, in an unexpected way, remind our travellers that we need to continue to work with social distancing,’ explains Lars Backström, CEO of Västtrafik. ‘Usually, bags on the seat are certainly not something we promote. But during a pandemic, it’s actually an act of consideration.’
Explore how design is being used to encourage safer navigation and wayfinding during the pandemic in our latest Design Direction, Positive Barriers.