Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding
The Rise of Inclusive Travel 
State of Luxury: Singapore
Paris Fashion Week SS25
Material Matters 2024
Insta-winning

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.
Instagram : L2 Think Tank : Marketing
Good housekeeping

Big Ideas

Good housekeeping

New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality : Whole System Thinking : New York City
Future calling

Big Ideas

Future calling

New York – The government is beta testing wifi-enabled kiosks that will eventually replace public pay phones across the city.
LinkNYC : CityBridge : Mayor De Blasio
Juicy data

Big Ideas

Juicy data

London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.
Lifesum : Big Friendly Data : The Optimised Self
Screen shutdown

Big Ideas

Screen shutdown

Global – Online media company Yahoo has shut down its mobile video streaming service.
Yahoo Screen : Video Streaming : Entertainment
Social Commerce: Part 1

Markets

Social Commerce: Part 1

In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 201...
Social Commerce : Social Media : Facebook
Hot chocolate

Big Ideas

Hot chocolate

Global – Consumers are increasingly enjoying raw cacao for the high as much as for the health benefits.
Cacao : Neo Detox : Beauty & Wellness
We are live

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...
Periscope : Live Streaming : L2 Think Tank
Open sesame

Big Ideas

Open sesame

Global – Technology company Google is testing a new password-free login for its accounts.
Sign-In Experiments : Google : Security
Hot topics

Big Ideas

Hot topics

US – Roust is a social media platform dedicated to debating divisive issues of the day.
Roust : Social Media : Politics
Circle of trust

Big Ideas

Circle of trust

Global – Luxury hotel group Shangri-La celebrates the loyalty of its guests and staff.
Shangri-la : Loyalty : Luxury Futures
Future Forecast 2016

Markets

Future Forecast 2016

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...
2016 Predictions : Social Commerce : Fresh Batch Beauty
CES 2016: Preview

Big Ideas

CES 2016: Preview

The biggest technology convention on the planet is back in 2016, delivering fresh insights into how technology will change the lives of consumers o...
Virtual Reality : Athena Woman : Auto
Muslim buzz

Big Ideas

Muslim buzz

Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.
BuzzFeed : Snapchat Discover : Islamophobia
Squeezing the middle

Big Ideas

Squeezing the middle

US – The middle-income consumer demographic in North America is now closely matched in number by the economic tiers above and below it.
Middle-income : The Just Nots : US Economy
Vehicle for change

Big Ideas

Vehicle for change

Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.
Uber : The Athena Woman : Saudi Arabia
Blocking the competition

Big Ideas

Blocking the competition

London – Seven key companies from the financial and technology sectors are joining to create an alternative to blockchain, the decentralised ledg...
Open Ledger Project : Bitcoin : Block Chain
Group therapy

Big Ideas

Group therapy

Global – Koko is a social media network that crowdsources advice to help users overcome stressful thoughts.
Koko : Peer To Peer : Cognitive Therapy
The death of diets

Big Ideas

The death of diets

US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.
Oprah : Weight Watchers : Beauty & Wellness
Ticking time bomb

Big Ideas

Ticking time bomb

Global – Bloomberg Business magazine has launched a real-time Carbon Clock.
Carbon Clock : Bloomberg Business : Big Friendly Data
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