Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Click and drop

San Francisco – Zum is an app-based taxi and childcare service that helps parents to manage their busy schedules.

Zum : Childcare : Taxi Service

Big Ideas

CES 2016 Review: Part 1

At International CES 2016 the technology world responded to consumer sentiment and lifestyles affecting our lives in the coming years.

CES 2016 : Connectivity : Wearables

Big Ideas

Millennial make-up

New York – Estée Lauder is setting its sights on Millennials and teenagers with its beauty line The Estée Edit.

Estée Lauder : Skincare : Make-up

Big Ideas

HR overhaul

London – Publisher Penguin Random House has removed degree qualifications from its recruitment criteria to broaden its appeal and encourage a wider...

Penguin : Random House : Recruitment

Big Ideas

Urban solutions

Global – Pritzker Prize winner Alejandro Aravena will direct this year’s Venice Biennale, exploring architecture that has risen to the challenge of...

Alejandro Aravena : Pritzker Prize 2016 : Biennale 2016

Big Ideas

Masked connection

Paris – Wired Beauty has developed a digital sheet mask that will enable consumers to optimise their beauty regimes.

Connected : Beauty : Mask

Big Ideas

Street style

US – Lifestyle and celebrity street style website Who What Wear has shared the first images of its forthcoming collection with American megastore r...

Target : Who What Wear : Street Style

Big Ideas

Peak curtains

Global – Furniture brand Ikea’s chief sustainability officer Steve Howard says the West has reached peak home furnishings.

Ikea : Sustainability : Space 10

Big Ideas

Confidence gap

Global – Young people in emerging economies are more confident about their job prospects than those in developed countries.

Infosys : Education : Skills

Big Ideas

Crowdsourced skincare

US – Online beauty retailer Peach and Lily is inviting its customers to help develop a new range of sheet masks.

Peach And Lily : Glossier : Crowd-sourced

Big Ideas

Central Saint Martins Material Futures Work in Progress Show 2016

This year's stand-out projects from the MA Material Futures course proposed turning our bodies into complex interfaces.

MA Material Futures : Design Fiction : Biotechnology

Big Ideas

Baby bites

UK – Once considered too small for the market, miniature avocados are appearing on grocery shelves.

Avocados : Grocery : M&S

Big Ideas

Back to basics

Brazil – A national food guide from the Brazilian government encourages citizens to re-introduce traditional recipes into their diet.

Brazil : Ministry Of Health : Diets

Big Ideas

It’s a kind of magic

Shanghai – Visitors to Disney’s new Shanghai park will be able to use their smartphones to access rides and attractions rather than the MagicBands ...

Disney : Theme Parks : Wristbands

Big Ideas

The perfect curl

US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.

Natural Hair : Styling : Relaxers

Big Ideas

Ephemeral workouts

Global – Daily Burn 365 is a new online fitness service that streams live workout videos each morning that disappear after 24 hours.

Daily Burn 365 : Lisa Wheeler : Optimised Self

Big Ideas

On-the-move make-up

Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.

Birchbox : Arrow : Athleisure

Big Ideas

Kindness of strangers

Global – Partners In Grind is an email chain designed to help people stick with positive changes to their daily routine.

Partners In Grind : Accountability Buddy : Motivation

Big Ideas

Full stream ahead

Global – Amazon and Apple TV will break the boundaries of live streaming with new initiatives for 2016.

Amazon : Apple TV : White House

Big Ideas

Sober judgement

UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.

Heineken : Beer : The Optimised Self

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