Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Red carpet campaigners

US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.

L'Oreal Paris : #WorthSaying : Beauty

Big Ideas

Stop and search

Global – Keyboard app Slash makes mobile messaging more intuitive and could signal a shift in the way consumers access information from the internet.

Slash : Keyboard App : Search Engines

Big Ideas

Iris in distress

New York – Accessories maven Iris Apfel is set to work with luxury wearable technology company WiseWear on a range of stylish jewellery with u...

WiseWear : Iris Apfel : Wearable Technology

Big Ideas

CES 2016: Picture perfect

Las Vegas – Image technology company Avegant has unveiled its Glyph personal media player at CES, a headset that recreates natural light to proje...

Glyph : Retinal Imaging Technology : Headset

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...

Social Commerce : Generation Z : Social Media

Big Ideas

Multi-tasking masks

UK – Multi-masking is the next beauty trend to watch out for, according to a report by NPD Group.

Masking : Multi-Masking : NPD

Big Ideas

CES 2016: Intelligent Presence

Las Vegas – Smart devices company Netatmo has launched an outdoor security camera that can tell the difference between animals, cars and people.

Netatmo : Camera : Floodlight

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.

Yahoo Health : Body Shaming : Generation Z

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.

L'Oreal : My UV Patch : Skincare

Big Ideas

Hooking up

Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.

J.W. Anderson : Grindr : Social Commerce

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.

Instagram : L2 Think Tank : Marketing

Big Ideas

Good housekeeping

New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.

Hospitality : Whole System Thinking : New York City

Big Ideas

Future calling

New York – The government is beta testing wifi-enabled kiosks that will eventually replace public pay phones across the city.

LinkNYC : CityBridge : Mayor De Blasio

Big Ideas

Juicy data

London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.

Lifesum : Big Friendly Data : The Optimised Self

Big Ideas

Screen shutdown

Global – Online media company Yahoo has shut down its mobile video streaming service.

Yahoo Screen : Video Streaming : Entertainment

Markets

Social Commerce: Part 1

In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 201...

Social Commerce : Social Media : Facebook

Big Ideas

Hot chocolate

Global – Consumers are increasingly enjoying raw cacao for the high as much as for the health benefits.

Cacao : Neo Detox : Beauty & Wellness

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...

Periscope : Live Streaming : L2 Think Tank

Big Ideas

Open sesame

Global – Technology company Google is testing a new password-free login for its accounts.

Sign-In Experiments : Google : Security

Big Ideas

Hot topics

US – Roust is a social media platform dedicated to debating divisive issues of the day.

Roust : Social Media : Politics

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