Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Circle of trust

Global – Luxury hotel group Shangri-La celebrates the loyalty of its guests and staff.

Shangri-la : Loyalty : Luxury Futures

Markets

Future Forecast 2016

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

2016 Predictions : Social Commerce : Fresh Batch Beauty

Big Ideas

CES 2016: Preview

The biggest technology convention on the planet is back in 2016, delivering fresh insights into how technology will change the lives of consumers o...

Virtual Reality : Athena Woman : Auto

Big Ideas

Muslim buzz

Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.

BuzzFeed : Snapchat Discover : Islamophobia

Big Ideas

Squeezing the middle

US – The middle-income consumer demographic in North America is now closely matched in number by the economic tiers above and below it.

Middle-income : The Just Nots : US Economy

Big Ideas

Vehicle for change

Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.

Uber : The Athena Woman : Saudi Arabia

Big Ideas

Blocking the competition

London – Seven key companies from the financial and technology sectors are joining to create an alternative to blockchain, the decentralised ledg...

Open Ledger Project : Bitcoin : Block Chain

Big Ideas

Group therapy

Global – Koko is a social media network that crowdsources advice to help users overcome stressful thoughts.

Koko : Peer To Peer : Cognitive Therapy

Big Ideas

The death of diets

US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.

Oprah : Weight Watchers : Beauty & Wellness

Big Ideas

Ticking time bomb

Global – Bloomberg Business magazine has launched a real-time Carbon Clock.

Carbon Clock : Bloomberg Business : Big Friendly Data

Big Ideas

Short and Sweet

Global – Hearst Corporation has created a straight-to-Snapchat magazine with brief articles and shoppable style advice for the scrolling gener...

Snapchat : Media Futures : Hearst Publishing

Big Ideas

TechCrunch Disrupt

Now in its third year and with its own parody of HBO’s start-up spoof Silicon Valley, TechCrunch Disrupt Europe has officially booked its place in ...

2015 TechCrunch Disrupt : Technology : Blippar

Big Ideas

Transparent luxury

Global – Luxury fashion company Prada Group has bolstered its commitment to corporate social responsibility.

Prada Group : Transparencies

Big Ideas

Perfect match

Global – An unlikely alliance has formed between dating app Tinder and Britain’s National Heath Service in a bid to raise awareness for organ donat...

Tinder : NHS : Organ Donor Register

Big Ideas

Design Miami/ 2015: Part 2

In Part 2 of our 2015 Design Miami/ overview we explore the offsite and satellite events that made an impact during the show.

Art Basel : Luxury Design : Convergence

Big Ideas

A light fry

London – A new chicken shop in Tottenham is using fried chicken in a paradoxical twist to persuade the community to eat more healthily.

Fried Chicken : Fast Food : High-low Dining

Big Ideas

Hop on

North America – Transport network Uber has launched a new multiperson, ride-share scheme.

Uber : UberHOP : Seattle

Big Ideas

Open AI

San Francisco – The Open Artificial Intelligence foundation is to open thanks to more than $1bn in donations from leading Silicon Valley pioneers.

OpenAI : Altruvation : Silicon Valley

Big Ideas

Conspicuous press

New York – Luxury womenswear label Proenza Schouler has introduced a press embargo on its latest collection until it hits the stores in April.

Proenza Schouler : Luxury : Womenswear

Big Ideas

The whole fruit

US – Cascara, a tea-like drink brewed from coffee bean pulp, is finding fans among discerning coffee drinkers across the country.

Cascara : Aida Batlle : Drinks

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