Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.

Goji : Convenience Culture : Food & Drink

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.

Future Of Service : Customer Service : Retail Futures Report 2017

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.

Hospitality : New York : Convenience

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

The Flat Age Society : Life Expectancy : South Korea

Big Ideas

Biked books

Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.

Mega-systems Backlash : Austria : Near St

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.

Jaguar : Shell : Convenience

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.

Fitness : The Optimised Self : Wellness

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Markets

Global Retail Market: 2017: Part 2

In Part 2 of our Retail Futures 2017 market, we look at opportunities in the duty-free and travel retail sector, continued innovation in smart fabr...

Transit Retail : Smart Fabrics : Frictionless Payments

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...

The Internet Of Mysterious Things : IoT : Parenting Market

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.

Vitis Vitae : Alco-Health : Wine

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Big Ideas

Fresh-faced beauty

US – Ktchn Apothecary enables consumers to create their own moisturiser using fresh ingredients.

Ktchn Apothecary : Fresh Batch Beauty : Skincare

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.

Preventive Medicine : Pollution : Health

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.

McKinsey : Finance : The Immortal Brand

Big Ideas

Administrative intelligence

UK – The rise of automation could render almost 250,000 administrative jobs in the public sector obsolete by 2030, according to a new rep...

Automation : The Dislocated World : Workplace Futures

Big Ideas

Driving deliveries

UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.

John Lewis : Convenience Culture : Delivery

Big Ideas

Insta-waste

UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.

Sainsbury’s : Whole-system Thinking : Millennials

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