Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
Pricing Strategies: Part 2

Markets

Pricing Strategies: Part 2

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail : Fashion : Food
Pricing Strategies: Part 1

Markets

Pricing Strategies: Part 1

From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...
Retail : Wellness : Drink
Chinese Duty-free Retail Market

Markets

Chinese Duty-free Retail Market

Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.
Retail : Travel : Luxury
The challenges of establishing autonomous retail in China

Big Ideas

The challenges of establishing autonomous retail in China

Joshua Xiang, executive vice-president of R&D at Suning Commerce Group, explains why automated stores are big in Asia.
Retail : Artificial Intelligence : Sport
Brand Innovation Debrief: Gucci

Big Ideas

Brand Innovation Debrief: Gucci

From digitally driven campaigns to female-first initiatives, Gucci is shaking off the immovable traditionalism often associated with luxury brands.
Luxury : Marketing : Fashion
How Neutrogena is bringing dermatological technology into the home

Big Ideas

How Neutrogena is bringing dermatological technology into the home

Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss its latest t...
Skincare : Beauty : Technology
Educated Eating

Big Ideas

Educated Eating

Consumers increasingly want to know more about the products they buy, from their provenance to their impact on the planet.
Food : Drink : Sustainability
​Leah McSweeney on the inherent sexism in the streetwear sector

Big Ideas

​Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth : Apparel : Fashion
Women’s Streetwear Market

Markets

Women’s Streetwear Market

While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth : Fashion : Apparel
How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
Mohammed Ashour on the need to scale cricket farming

Big Ideas

Mohammed Ashour on the need to scale cricket farming

The CEO of Aspire Food Group explains why robotics is key to making cricket protein an affordable alternative to meat.
Food : Agriculture : Protein
How to create artificially intelligent personal assistants

Big Ideas

How to create artificially intelligent personal assistants

Dennis Mortensen, CEO and founder of X.AI, explains the importance of designing AI agents with personality, why big business is so keen on integra...
Artificial Intelligence : Workplace Futures : Digital
Fashion Week Men’s 2018: The Standout Collections

Big Ideas

Fashion Week Men’s 2018: The Standout Collections

Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...
Fashion : Apparel : Digital
Why fashion magazines need to change

Big Ideas

Why fashion magazines need to change

Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...
Fashion : Apparel : Female Futures
Childrenswear Market

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion : Youth : Digital
Why beauty brands need to invest in connected devices

Big Ideas

Why beauty brands need to invest in connected devices

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the brand’s new min...
Beauty : Technology : Health & Wellness
Louise Leolin on why women need to create video games

Big Ideas

Louise Leolin on why women need to create video games

The co-founder of DinoByte Labs, an indie games studio that exists to create games with diverse player experiences, discusses the importance of gam...
Female Futures : Digital : Technology
CES 2018: The top innovations

Big Ideas

CES 2018: The top innovations

From rethinking cars as devices to creating a virtual reality gym, these were the most intriguing products and ideas presented at CES 2018.
Technology : Automotive : Beauty
George Ritzer on the McDisneyisation of tourism

Big Ideas

George Ritzer on the McDisneyisation of tourism

The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.
Travel : Hospitality : Placemaking
The Future of Haircare

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty : Digital : Haircare
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