Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

The Future of Flight Wellness

Markets

The Future of Flight Wellness

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness : Flights : Air Travel
Diets for an evolving planet

Big Ideas

Diets for an evolving planet

The Eatelier founder Katinka Versendaal on creating speculative gastronomy to translate complex research into sensorial food experiences.
Culinary Technology : Food & Drink : Climate Change
AI-driven mobility

Big Ideas

AI-driven mobility

As a precursor to fully autonomous vehicles, design studios are experimenting with integrating artificial intelligence into smaller, more agile f...
Technology : Mobility : Urbanisation
Teen Tech Welfare

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media : Technology : Kids
British Spirits Market

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol : Spirits : Drinks
Imperceptible realities at Dutch Design Week 2019

Big Ideas

Imperceptible realities at Dutch Design Week 2019

Meet the designers unravelling the hidden side of our technological systems, questioning territory ownership and daring to lay bare the amount of j...
Dutch Design Week : Media : Technology
Circular store design

Big Ideas

Circular store design

Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and energy use ...
Retail : Sustainability : Design
Generation Z are driving an arts revolution

Big Ideas

Generation Z are driving an arts revolution

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media : Youth : Entertainment
Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail : Inclusivity : Implicit Inclusivity
By-product beauty

Big Ideas

By-product beauty

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty : Ingredient : Circular Economy
Bio-bottles

Big Ideas

Bio-bottles

As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.
Packaging : Sustainability : Material Futures
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
Staycation Market

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel : Hospitality : Sustainability
Key themes from Techfestival 2019

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media : Technology : Dislocated World
Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink : Wine : Natural
The frictionless future of grocery retail

Big Ideas

The frictionless future of grocery retail

In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.
Retail : Supermarkets : Technology
Money Market: Baby Boomers

Markets

Money Market: Baby Boomers

Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...
FinTech : Global : Baby Boomers
Brand Innovation Debrief: KLM

Big Ideas

Brand Innovation Debrief: KLM

With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.
Travel : Sustainability : Tourism
Vegan Home Market

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.
Retail : Sustainability : Vegan
New beauty origins

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty : Health And Wellness : Ingredients
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