Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Big Ideas

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.

China : Food : Restaurants

Big Ideas

The post-influencers redefining social media

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.

Youth : Social Media : Female Futures

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.

Retail : Sustainability : Homeware

Big Ideas

How co-living is confronting urban challenges

New co-living developments are tackling loneliness, sustainability and cultural issues in a bid to alleviate the pressures of modern living.

Co-living : Society : Future Home

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...

Health : Wellness : Beauty

Markets

Re-usable Packaging Market

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...

Retail : Packaging : Sustainability

Markets

The State of Luxury: Denmark

With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...

Luxury : Fashion : Hospitality

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...

Fancy Food Show 2019 : Food & Drink : Food

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...

Luxury : Fashion : Retail

Big Ideas

Premium play spaces

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...

Youth : Luxury : Leisure

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...

Far Futures : Health : Wellness

Big Ideas

Four key take-outs from Money 20/20

This year’s financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence over innovat...

FinTech : Open Banking : Payments

Markets

Emerging Youth: France

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role models and ...

Youth : Digital : Technology

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...

Food : Sustainability : Supply Chains

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...

Food : Drink : Meal Kits

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...

Health : Wellness : Conscious Deceleration

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Society : Parenting : LGBT

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.

Beauty : China : Luxury

Markets

China E-commerce Market

With retail sales set to surpass those in the US in 2019, China is now the largest e-commerce market in the world and is at the forefront of r...

Retail : China : E-commerce