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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
US winemakers reach out to young mothers
US winemakers reach out to young mothers
Wine
:
US
:
Mothers
Big Ideas
Smartphones let Travel & Hospitalitylers be more spontaneous
Smartphones let Travel & Hospitalitylers be more spontaneous
Apps
:
Booking
:
Check In
Big Ideas
Brazil's middle class adds gloss to beauty market
Brazil’s middle class adds gloss to beauty market
Brazil
:
New Emerging Affluents
:
São Paulo
Big Ideas
New York: Fashion talent to watch
LS:N Global identifies the designers to note in New York for spring/summer 2013. The two clear styles to emerge are clashing prints, fabrics and co...
New York
:
Shirtdress
:
Drawstring Shorts
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Big Ideas
Digital technology caters for Muslim needs
Digital technology caters for Muslim needs
Middle East
:
Sony Pictures Television
:
Salah 3D
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
Google Street View extends to northernmost Canada
Google Street View extends to northernmost Canada
Google
:
Streetview
:
Maps
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Big Ideas
Multiscreening heralds a new era in marketing
Multiscreening heralds a new era in marketing
Advertising
:
Michael Bove
:
Transmedia Futures
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity
:
Stage Five
:
Introverts
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
:
Banned
:
Australia
Big Ideas
Retail Analysis: High service for high-spending C-class at JK Iguatemi
Retail Analysis: High service for high-spending C-class at JK Iguatemi
JK Iguatemi
:
São Paulo
:
Mall
Big Ideas
Muscovites find an appetite for healthy living
Muscovites find an appetite for healthy living
Moscow
:
Tverskaya
:
Loving Hut
Big Ideas
Movenbank launches social credit rating scheme
Movenbank launches social credit rating scheme
Movenbank
:
Bank
:
Online
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