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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Movenbank launches social credit rating scheme
Movenbank launches social credit rating scheme
Movenbank
:
Bank
:
Online
Big Ideas
Indonesians develop a thirst for milk products
Indonesians develop a thirst for milk products
Milk Please!
:
Fonterra
:
Fresh Milk
Big Ideas
Lucky unveils user-curated blog-tail community
Lucky unveils user-curated blog-tail community
Lucky Magazine
:
Community
:
S-Commerce
Big Ideas
Android increases its lead over Apple’s iOS
Android increases its lead over Apple’s iOS
Android
:
Apple
:
Google
Big Ideas
New course to train future Dutch denim masters
New course to train future Dutch denim masters
Denim
:
College
:
Students
Big Ideas
Domino’s puts its customers in the driving seat
Domino’s puts its customers in the driving seat
Domino's Pizza
:
Delvery
:
Vehicle
Big Ideas
BitCoin set to change the balance in banking
BitCoin set to change the balance in banking
Bitcoin
:
Currency
:
Virtual
Markets
Beauty retail: Department stores
UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols
:
Beauty Bazaar
:
WWD
Big Ideas
Diners rewarded for turning off their phones
Diners rewarded for turning off their phones
Restaurant
:
Mobile
:
Off
Big Ideas
Social networking top online activity in India
Social networking top online activity in India
Internet
:
Consumer Behaviour
:
ComScore
Big Ideas
Recession-hit Greek consumers take up cycling
Recession-hit Greek consumers take up cycling
Automotive
:
Athens Bicycle Club
:
Pedal Power
Big Ideas
Organic personal care a natural choice in Asia
Organic personal care a natural choice in Asia
Organic
:
Personal
:
Cosmetics
Markets
Indonesia market
With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...
Indonesia
:
Jakarta
:
Jakarta Globe
Big Ideas
Tee time for Turnberry’s South American tourists
Tee time for Turnberry’s South American tourists
Golf
:
Turnberry
:
Ayreshire
Big Ideas
Waitrose goes against the grain with BRIC wines
Waitrose goes against the grain with BRIC wines
Wines
:
BRICs
:
Waitrose
Big Ideas
Twheel makes Twitter a more rounded experience
Twheel makes Twitter a more rounded experience
Helsinki
:
Twheel
:
Fluid Interaction
Markets
Beauty retail: counter culture
‘More premium services are being offered at the counter in the beauty retail sector as retailers explore new ways of enticing customers into stores...
Euromonitor
:
Shiseido
:
The Ginza
Big Ideas
Brands spot Chinese premium water opportunity
Brands spot Chinese premium water opportunity
China
:
Evian
:
Kunlun Mountains
Big Ideas
Retailers branch out into booming Nigeria
Retailers branch out into booming Nigeria
Nigeria
:
Massmart
:
Spar
Markets
Vietnam’s Luxury Consumers
Vietnam has luxury consumers, but not as many as you might think.
Vietnam
:
Santai Spa
:
Hanoi
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