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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
La Rinascente sees the light in emerging markets
La Rinascente sees the light in emerging markets
La Rinascente
:
Little Sun
:
Italy
Big Ideas
Going places: International Luxury Travel & Hospitality Market 2012
Going places: International Luxury Travel & Hospitality Market 2012
Louis Vuitton
:
International Luxury Travel Market
:
Maison
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Millennials are the most influential generation
Millennials are the most influential generation
Generation
:
Edelman
:
Spending
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Big Ideas
Design Miami/ Review 2012
The eighth Design Miami/ show attracted 31,000 design collectors and enthusiasts during its six-day run this month. Those who attended the exhibiti...
Design
:
Show
:
Asif Khan
Big Ideas
Italian families 40% poorer than 10 years ago
Italian families 40% poorer than 10 years ago
Food
:
Censis
:
Salary
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
Somewhat top five mobile apps
Mobile-first agency Somewhat presented its autumn/winter 2012 Mobile Briefing last month at The Future Laboratory. The presentation examined the wa...
Digital
:
Murphy's
:
Belly
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
Big Ideas
Economic growth slows in Brazil in third quarter
Economic growth slows in Brazil in third quarter
Brazil
:
São Paulo
:
India
Big Ideas
Pop-ups feature interactive and showroom concepts
Pop-ups feature interactive and showroom concepts
London
:
New York
:
Christmas
Big Ideas
US retailers change focus as dads hit the shops
US retailers change focus as dads hit the shops
Cone Communications
:
Fathers
:
Sears
Big Ideas
Pinterest board brings social-commerce to life
Pinterest board brings social-commerce to life
Pinterest
:
California
:
Westfield
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