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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Banana Republic plays Cupid with singles nights
Banana Republic plays Cupid with singles nights
Banana Republic
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Gap
:
Match.com
Big Ideas
European consumers wake up and smell the Robusta
European consumers wake up and smell the Robusta
Recession
:
Blends
:
Cheaper
Big Ideas
Branding & Packaging rated almost as highly as branding in US
Branding & Packaging rated almost as highly as branding in US
Packaging
:
Branding
:
Functionality
Big Ideas
RCA student redesigns Topshop Boutique space
Topshop has teamed up with the Royal College of Art (RCA) to redesign the Boutique area of its Oxford Street store in London.
Topshop
:
Royal College Of Art
:
Store
Big Ideas
Topshop wishes Chinese a prosperous new year
Topshop wishes Chinese a prosperous new year
Chinese New Year
:
Topshop
:
Advertising
Big Ideas
Brain training game attracts 35m consumers
Brain training game attracts 35m consumers
Games
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Neuroscience
:
Brain
Big Ideas
Amazon hopes to coin it in with new V-currency
Amazon hopes to coin it in with new V-currency
Amazon
:
Virtual
:
Currency
Big Ideas
Dead links on Pinterest hamper retail sales
Dead links on Pinterest hamper retail sales
Pinterest
:
H&M
:
Black Friday
Communities
Social Singles
Being alone has never felt less lonely. With more ways than ever to connect online, laptops, smartphones and tablets have become the only tools you...
Last-minute
:
Self-employed
:
Living
Big Ideas
Latin Americans most excited by new products
Latin Americans most excited by new products
Brands
:
Reliability
:
Manufactuers
Big Ideas
National Retail Federation's Big Show 2013: Smart data is key to consumer shopping behaviour
National Retail Federation's Big Show 2013: Smart data is key to consumer shopping behaviour
Tesco
:
Generation D
:
Digital Natives
Big Ideas
Flexible speaker system rolled out in Tokyo
Flexible speaker system rolled out in Tokyo
Fujifilm
:
Speaker
:
Flexible
Big Ideas
Tourism sector appeals to Boomers' itchy feet
Tourism sector appeals to Boomers’ itchy feet
Africa
:
Adventure Travel
:
Long-haul
Big Ideas
High-street fashion rubs shoulders with designers
High-street fashion rubs shoulders with designers
London Fashion Week
:
Whistles
:
Topshop
Big Ideas
Facebook presents its new offline gift card
Facebook presents its new offline gift card
Facebook
:
Gift Card
:
V-Currencies
Big Ideas
Social media a big influence on Canadian diners
Social media a big influence on Canadian diners
Interaction
:
Monetise
:
Reputation
Big Ideas
Australian Open sets an example on sport analysis
Australian Open sets an example on sport analysis
IBM
:
Australia Open
:
Tennis
Big Ideas
Reserva film puts ram-raiders in the spotlight
Reserva film puts ram-raiders in the spotlight
Reserva
:
Advertising
:
Clothing
Big Ideas
Opportunity brewing as US craft beer sales double
Opportunity brewing as US craft beer sales double
Beer
:
Craft
:
Brewing
Big Ideas
Affordable Coolpad turns Chinese off the iPhone
Affordable Coolpad turns Chinese off the iPhone
Coolpad
:
Iphone
:
China
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