Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Pinterest Launches New York Fashion Week Hub

Photography : Influencer : Hub

Big Ideas

H&M previews Paris runway collection with pop-up tent

H&M showcase its latest high-end line in the Meatpacking district

Luxury : Preview : Laboratory

Big Ideas

DIY Camera Teaches Children About Engineering

Engineering : Education : Gen I

Big Ideas

US Baseball Stadium Gets Green Fingers

Grow Your Own : Sports Venue : American Sport

Big Ideas

Online platform sells journalism to the movies

Advertising : Film Industry : Print Media

Big Ideas

Tea retail concept puts theatrical lab-style experience centre stage

Sydney – T2B is a new tea retail and café concept that puts the drama of infusion and experiment centre stage.

Concrete : Retail Lab : Lighitng

Big Ideas

New wireless technology spells the end of recharging

Mobile Phones : Ambient : Wireless Technology

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card

Finance : League Of Legends : Luxury Millennials

Big Ideas

São Paulo Design Weekend: Top Picks

São Paulo – São Paulo Design Weekend celebrated its second edition earlier this month with an estimated 300 events across this big and bustling city.

Furniture : Sao Paulo Design Weekend : MADE

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.

Cocktails : Mocktails : Low Calorie Drinks

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...

Lululemon : Yoga Class : Performance Wear

Big Ideas

Newsstand Kiosk Prints Glossy Magazines On-Demand

Publishing : Meganews : Printed Media

Big Ideas

Sydney Hotel Geared Towards Instagram Lovers

A new Sydney hotel caters to Instagram users

Instagram : Hotel Lobby : Lobby Design

Big Ideas

PayPal trials facial recognition payment app

London – PayPal is trialling a new facial recognition mobile payment app in the London neighbourhood of Richmond.

Facial Recognition : Payment Apps : Mcommerce

Big Ideas

Audi app turns cameras into interactive manuals

Cars : Music App : Metaio

Big Ideas

Website creates blink-or-miss it photos for Twitter

Twitter : Virtual History : Internet History

Big Ideas

Perfumery specialises in customised fragrances

Perfume : Olfactory : NOVA

Big Ideas

Google To Offer Grants To Women In Tech

Google : Feminists : Conferences

Big Ideas

Brands Build Buzz with Herzog's Film on Texting

Brands Build Buzz with Herzog’s Film on Texting

Film : Viral Film : Texting

Big Ideas

Leading Ladies take centre stage in M&S campaign

Marks & Spencer’s ad campaign features portraits of women

Photography : Nursing : Real Women

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