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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Markets
Men's Beer Market
The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...
Heritage
:
Local Flavour
:
Fosters
Big Ideas
Lyst universal cart makes shopping seamless
Lyst universal cart makes shopping seamless
Bespoke
:
Shopping Cart
:
Personalised Retail
Big Ideas
Four Seasons offers travel tips with Pin.Pack.Go
Social Network
:
Social Media
:
Pinterest
Big Ideas
Honda campaigns to save drive-in cinemas in US
Honda campaigns to save drive-in cinemas in US
Cars
:
Project Drive In
:
Drive In Cinema
Big Ideas
Reebok steps into Nike trainers campaign
Reebok steps into Nike trainers campaign
Trainers
:
Feminists
:
Petition
Big Ideas
AT&T backs experience-driven store environment
AT&T backs experience-driven store environment
Personal Service
:
Pay Points
:
Ecomerce
Big Ideas
Waitrose appeals to foodies with new farm shop
Waitrose appeals to foodies with new farm shop
Agriculture
:
Farm Shop
:
Market
Big Ideas
Green tea drink launched for consumers on the go
Green tea drink launched for consumers on the go
Tea
:
Premixed
:
Read To Drink
Big Ideas
Americans want to live longer, but not too long
Americans want to live longer, but not too long
Parents
:
Median Age
:
Medical Procedures
Big Ideas
Fertility app with insurance is well conceived
Fertility app with insurance is well conceived
Finance
:
Fertility
:
Ovulation
Big Ideas
Stanley's Pharmacy
New York – A pharmacy for people, not products.
Medicine
:
Chemists
:
Drug Store
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive
:
Experiencial
:
Stargazing
Big Ideas
Toiletries in clean break with men's shaving sector
Toiletries in clean break with men’s shaving sector
YouTube
:
Male Beauty Consumers
:
Mens Toiletries
Big Ideas
Boots campaign drops celebrity for real women
Boots campaign drops celebrity for real women
Cosmetics
:
Real Women
:
Ta Dah
Big Ideas
Chanel unveils timely restorative skincare range
Chanel unveils timely restorative skincare range
Luxury Beauty
:
Restorative
:
Night Cream
Big Ideas
Women granted less flexitime than men in US
Women granted less flexitime than men in US
Parents
:
Female Workers
:
Gender Politics
Big Ideas
App offers users a snap connection with brands
App offers users a snap connection with brands
Iphone
:
Photo Sharing
:
Tagging
Big Ideas
Beauty brands stop using exfoliating plastic beads
Beauty brands stop using exfoliating plastic beads
Environmentally Friendly
:
Exfoliating
:
Eco Beauty
Big Ideas
Estée Lauder targets buoyant sub-Saharan Africa
Estée Lauder targets buoyant sub-Saharan Africa
Middle East
:
Africa Beauty Market
:
Sub Saharan Africa
Big Ideas
Campaign aims to make DNA testing mainstream
Campaign aims to make DNA testing mainstream
Genetics
:
Adversiting
:
Personal Information
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