Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Survey reveals internet access is the top concern for business travellers

A recent survey has found that the top hotel complaints among business travellers concern internet access and the ability to ch...

Hotels : Flytertalk : Frequent Business Traveler

Big Ideas

NPD study reveals rising sales of eyebrow make-up in the UK and US

UK and US sales of eyebrow make-up products have risen sharply, according to a new report.

Eyebrows : Growth : Cara Delevingne

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.

Ikea : Russia : Transmedia Futures

Big Ideas

New Designers 2014: Ones to Watch

This year in London, the UK's top graduate design talent focused on the home, production processes and playful interactions.

New Designers : Oliver Staiano : Nottingham Trent University

Big Ideas

Made in the USA movement gathers strength

US – Production of clothing and textiles in the US continues to gather pace in the second half of 2014, as costs rise in Asia and consumers ...

Walmart : USA : Initiative

Big Ideas

Young children expected to be key to Netflix growth

Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.

Generation I : Gen I : Netflix

Big Ideas

British Airways blanket tracks passenger relaxation levels

In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.

British Airways : Happiness : Air Travel

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence.

The Future Laboratory : British Fashion Council : Investment

Markets

The Future of Travel

Over the next 10 years new technologies will revolutionise the way we travel.

SkyScanner : Daniel Burrus : Big Data

Big Ideas

H&M launches mobile music app for Asia

In its latest initiative emphasising the connection between music and fashion, H&M has released a mobile app specifically for the Asian market.

H&M : China : Mobile App

Big Ideas

YouTube rolls out new services for creator generation

Anaheim, California – YouTube is increasing its efforts to cater for the creator generation, and has announced a range of updates at online video ...

YouTube : Creator Generation : Tips Jar

Big Ideas

US start-up hopes to facilitate Chinese purchase of Western goods

Payment service Stripe has joined forces with China’s Alipay to make it easier for Chinese consumers to buy from Western brands.

Alipay : Stripe : Payments

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.

Net-A-Porter : Activewear : Luxury

Big Ideas

Luxury outlet shopping village opens in China

Luxury outlet shopping is on its way to China.

China : Value Retail : Outlet Shopping

Big Ideas

Nestlé developing personalised nutrient food system

Swiss food and beverage company Nestlé is working on a long-term project to create food with personalised nutritional profiles.

Nutrients : Nestle : Nutritional

Markets

Private Jet Market

Nigeria and China top the list of countries buying private jets, but in the new age of experience, private aviation is about accessing the remotene...

Private Jet : Luxury Travel : Emirates

Big Ideas

Tesco launches new healthy eating range for busy professionals

The major UK supermarket is trialling a new food range, My Fit Lifestyle, in London.

Tesco : Healthy Eating : Diets

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Big Ideas

Facebook links social contagion to social media interactions

Social network site Facebook has published findings in an academic journal that show that emotions are contagious on social media.

Facebook : Me-conomy : Personal Information Economy