Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

The Download: New York Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from New York Fashion Week.

Fashion : Luxury : Design

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...

Luxury : Travel & Hospitality : Retail

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...

Sports : Wellness : Entertainment

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Big Ideas

Luxury’s Food Strategies

From high fashion embracing high flavours to pantry staples becoming status symbols, brands are getting creative about turning eating into a luxury...

Luxury : Food & Drink : Retail

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...

Retail : Events : Luxury

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Big Ideas

CES 2024: Smart Living Futures

The 100th edition of the Consumer Electronics Show (CES) peeled back the curtain on life in the 2030s, where flying electric vehicles, intelligent ...

Technology : CES 2024 : Automotive

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...

Sustainability : Food & Drink : Technology

Big Ideas

Urban Bathing

An ancient ritual with a firm place in many cultures, communal bathing is undergoing a revival in urban areas.

Wellness : Health : Bathing

Big Ideas

Destination Debrief: Hainan

China’s Hawaii has turned its tropical forests and pristine beaches into a destination for both local and global luxury consumers seeking an authen...

China : Hainan Island : Hainan

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

Markets

Redesigning Higher Education Spaces

From fostering wellbeing to embracing climate consciousness and immersive tech, we explore how higher education spaces are evolving to meet the div...

Higher Education : Future Of Education : Remote Learning

Big Ideas

Brand Innovation Debrief: Loewe

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...

Fashion : Luxury : Pop Culture & Media

Big Ideas

Envisioning Tomorrows: Dubai Future Forum 2023

Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...

Dubai Futures Forum : Event : Tomorrow's Leadership

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...

Luxury : Fashion : NFTs

Markets

Weight Loss Market Futures

As semaglutide injections and pills become the new normal, the weight loss market is entering a new era in which appetite suppressant treatments, d...

Weight Loss : Ozempic : Wearable Tech

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.

Technology : Sexual Wellness : AI

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...

Luxury : Fashion : Beauty

Big Ideas

Web Summit Lisbon 2023: Music Futures

Web Summit Lisbon 2023 tuned into the future of music, delving into the destiny of musicians, their art and their evolving connection with fans.

Music : Senses And Music : Live Music