Paris and UK – The daytime hotel booking site is reframing staid perceptions of its services through a vibrant redesign that posits pleasure and hedonism over functional work bookings. Delivered by creative agency DesignStudio, the branding centres on a vibrant yellow and orange colour palette, while graphic illustrations mimic the layout of comic books – positioning the idea of daytime hotel booking as leisure pursuit.
While travel booking is largely formulaic and functional in its presentation, Dayuse is injecting design and fun back into the booking process, using its focus on daytime hotel use to do so. ‘In a world of hotel aggregator sites and black and white booking forms, Dayuse as a business, and now brand, is a burst of something different,’ says DesignStudio.
Already, we’ve been tracking the rise of Downtime on Demand, considering ongoing opportunities for the hospitality sector to position its services and rooms for public use any time. Now, as the travel and tourism industry rebuilds in the inter-Covid period, businesses can capitalise on consumers’ growing demands for safe and convenient escapism.
Drab visuals and bland booking formats will no longer cut it with consumers. Hospitality brands should elevate communications to entice and excite people at every stage of the customer journey