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Scent of a Dream by Charlotte Tilbury

Valeur Absolue perfumes

Idle perfume, Romilly Wilde

Preview: Psychoactive Scents

By Rhiannon McGregor 13 : 02 : 2017 Psychoactive Scents : Valeur Absolue : Charlotte Tilbury

Global – Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer.

Brands are developing perfumes that combat high levels of stress
Scents can be enriched to offer wellness benefits in addition to the aroma

Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells good but also acts as a scientifically established mood-enhancer.

President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.

The Big Picture

For more on the rise of mood-enhancing perfume, see our latest microtrend, Psychoactive Scents.

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