Hong Kong – A new campaign draws on the city’s enduring cyberpunk legacy that has inspired popular sci-fi films.
Created by Hong Kong Ballet and Hong Kong Philharmonic Orchestra, the short film, entitled Amadeus (a cyberpunk dream), offers a modern take on Mozart’s heritage, depicting the composer’s journey from the extravagant classical era to a psychedelic future version of Hong Kong.
The campaign puts the cyberpunk subculture that has long thrived in the city centre stage, with a digital and gaming-inspired aesthetic that pays homage to Hong Kong’s famous neon lights, skyscrapers and cinematic atmosphere. According to the ballet company, by reviving the city in a virtual space, the six-minute film offers ‘an innovative cross-sector collaboration that seamlessly fuses ballet, classical music and cinema’.
Traditional arts such as ballet are disrupting the archaic visual cues of their past, taking inspiration from digital spaces and subcultures in order to attract younger consumers. Read more about how Generation Z are driving a renaissance of classic arts and culture here.