Netherlands – The airline has written an open letter calling for consumers to fly responsibly in order to reduce the environmental impact of air travel.
Part of KLM’s wider Fly Responsibly initiative, its open letter – published in a number of global newspapers – is accompanied by a video that asks a series of questions such as: ‘Could you take the train instead?’ or ‘Could you contribute by compensating your CO2 emissions or packing lightly?’ The video, created by agency DDB Unlimited in Amsterdam, will run across all KLM communication channels.
‘KLM has strong views on creating a sustainable future for aviation,’ says Esther te Pas, managing director at DDB Unlimited. ‘So, it’s very fulfilling to turn this vision into the ‘Fly Responsibly’ platform. This isn’t about a campaign, but an initiative with a long-term commitment to change. We’re proud to take the lead and to help KLM to really set the agenda on sustainable air travel.’
For more on sustainable travel, read our Conscious Tourism market.