News 19.12.2019

News

Samsung’s YouTube series for creators, Mexico’s 3D-printed homes and Boomer women want beauty brands to pay them more attention.

Samsung targets Gen Z with socially optimised phone

AWESOME is for Everyone, Samsung, Wieden+Kennedy Amsterdam

Global – The technology giant’s global campaign, Awesome is for Everyone, was created to promote its new A Series phone.

Created by Wieden & Kennedy, the 48-second video highlights the device’s impressive screen, camera and battery life, and features cameos from content-creators including Madrona Redhawk, Yvng Homie and DJ Rangster. To promote the A Series phone to a wider and younger audience, and to ensure 'no Gen Z eyeball is spared', Awesome is for Everyone will be bolstered by 300 social assets that will be used across a variety of social platforms, featuring meme-like content, trippy visuals and layered filters.

Tapping into the creative spirit of Generation Z, the series aims to encourage people who enjoy watching influencers to participate in creating videos of their own, reiterating the strapline 'Awesome screen, awesome camera, long-lasting battery life' across the colourful campaign.

As we explore in our microtrend on Everyteen TV, young people are increasingly creating hyper-real forms of entertainment in a fight back against highly curated media.

New Story unveils first 3D-printed homes

3D-printed community by New Story, ÉCHALE and ICON, Mexico. Photography by Joshua Perez 3D-printed community by New Story, ÉCHALE and ICON, Mexico. Photography by Joshua Perez
3D-printed community by New Story, ÉCHALE and ICON, Mexico. Photography by Joshua Perez 3D-printed community by New Story, ÉCHALE and ICON, Mexico. Photography by Joshua Perez

Mexico – Housing non-profit organisation New Story has launched the world’s first 3D-printed neighbourhood, now under construction in southern Mexico.

Created in partnership with construction technologies company ICON and non-profit-making partner ÉCHALE, each house is a 500-square-feet, single-storey building complete with two bedrooms, kitchens and bathrooms. The project is aimed at families living in extreme poverty, with 50 homes in the works that will allow families to live with a zero-interest and a zero-profit mortgage, costing about £16 per month ($20, €19) for seven years. According to New Story, a recent survey of Mexican citizens found that 74% of families said they felt unsafe in their current living conditions. By targeting these individuals, New Story hopes to offer a better quality of life to Mexican families and support the overall neighbourhood.

With economic growth proving to be largely unsustainable, initiatives like New Story’s 3D-printed housing represent an effort by brands and institutions to use technology to better support overlooked communities. For more, read our Post-growth Society macrotrend.

Ohi is offering sustainable same-day delivery

US – Allowing small businesses to compete with Amazon and other retail giants, the new service is offering ultra-fast, low-emissions delivery.

Ohi is targeting the increasingly fast-paced e-commerce demands of urban consumers by offering micro-warehouses in unused retail spaces or offices in cities, beginning in New York and Los Angeles. The service integrates analytics software to allow brands to predict product demand and allow each warehouse to be stocked in advance and avoid the high costs of next-day distribution by air.

As well as providing a logistically sustainable service, Ohi has also added recyclable paper bags, offering an eco-friendly packaging option. With a vision to inspire the future of delivery and warehousing, Ben Jones, CEO of Ohi, says: ‘By getting inventory into cities, we are avoiding the need to take traditional delivery trucks to do routes dropping off parcels. We’re using Postmates and other last-mile carriers that primarily have people on bikes or on foot to deliver the parcels instead.’

As we explore in our Eco-logistics microtrend, companies like Ohi are innovating to offer more sustainable solutions and work towards reducing their environmental impact.

Ohi, New York

Stat: Boomer women feel ignored by the beauty industry

A US survey by AARP delving into women's refections on age, beauty and the media shows that 89% of women say beauty and personal grooming are at least somewhat important to them. Yet, despite a large interest in beauty among female consumers, brands could be doing a lot more to cater for the Baby Boomer audience in particular, with 53% of Boomer women saying they feel ignored by the beauty and personal grooming industry.

Among those surveyed by AARP, 58% report they are 'more likely to purchase products from brands that use women who look like me in their advertising'. The survey finds that a majority of women (60%) are embracing the concept of ageing, saying they are beautiful at any age (61%). And when it comes to the definition of beauty, respondents noted characteristics beyond appearance. In fact, the top three answers were kindness, morals/character and values, and personality.

As explored in our Flat Age Women Market, Baby Boomer women are creating a new lexicon around ageing and beauty, seeking positivity over an obsession with preserving youth.

Previous News Articles
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN