Australia – Creative studio For The People has headed the disruptive rebranding of The Centre for Public Christianity.
The not-for-profit media company offers a Christian perspective on contemporary living in order to promote understanding and debate, publishing high-quality print, video and audio material. To promote The Centre's unbiased, candid attitude, For The People created a new brand identity that deconstructs Christianity’s most iconic symbol, the cross, transforming it into plus and minus – or positive and negative – signs.
‘Today, religious groups can be seen as irrelevant and divisive, and distorted media stereotypes paint faith as reactionary and anti-intellectual,’ reads a statement from For The People. In response, it is using the positive and negative signs, cobalt blue branding and witty captions to demonstrate how religion can be part of modern discourse.
As more young people substitute organised religion for Alternative Spirituality, Christian organisations are using visual codes to reclaim the cultural significance they have lost over the years.