Stat: Taylor Swift’s new album movie breaks US box office

North America – Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28.3m) in US and Canadian cinemas during its opening weekend. 

Blending Swift’s video for The Fate of Ophelia, lyric visuals and the artist’s reflections about her new album The Life of a Showgirl, the AMC-distributed Official Release Party became the top-grossing movie in North America despite minimal promotion and no advance screenings. 

Internationally, it generated £9.7m ($13m, €11m) just two weeks after its announcement. This marks Swift’s second cinematic collaboration with AMC, following The Eras Tour concert film, which grossed £195m ($261.7m, €224.3m) globally in 2023. 

The success of The Official Release Party of a Showgirl highlights how Swift continues to redefine fan engagement, transforming music launches into communal cinema experiences that generate cultural and commercial impact.

In our Parasocial Relationships in 2030 report, we analysed how sing-along screenings of the animated movie KPop Demon Hunters are driving new forms of experiential fandom.