Stat: Preventative health, wellbeing and stress management drive consumer spending

Global – Life expectancy around the globe is set to rise by nearly five years between 2022 and 2050, yet the gap between lifespan and healthy lifespan remains a growing concern, according to Euromonitor International’s latest Trending Topics report. 

Longevity is emerging as a defining consumer priority, with health expenditure projected to increase by £4.9bn ($6.7bn, €5.7bn) by 2040 – double the rise of the past 15 years. Nearly half of consumers (48%) believe they will be healthier in five years, signalling a shift towards proactive, prevention-first living. 

Hydration has become a core health marker for Gen Z, with hydration-focused product launches across wellness, beauty and food up 25% in 2024. Across generations, moderation is also driving growth: non-alcoholic beverage alternatives are forecast to expand at 8% CAGR between 2024 and 2029. Meanwhile, stress management is increasingly influencing skincare, with 11% of online skus now carrying mood or stress-relief claims. 

Head to the Longevity Topic for more on the latest developments in the mission for longer, healthier lives.