Stat: Australians turn to podcasts and radio for regular entertainment

Australia – More than half of Australians aged 10 or over (52%) listen to or watch podcasts each month, according to data published in The Infinite Dial Australia 2025 by Edison Research and Commercial Radio & Audio.

The study of 1,543 Australians also reveals that 22% tune in weekly and 13% make it part of their daily routine. Radio is also experiencing a boom in listeners: 84% of those in Australia aged 18+ who have driven or ridden in a car in the past month use broadcast plus streaming, making ‘total radio’ the top choice for in-car audio. 

With one in three 25–54s now streaming radio weekly the importance of audio as a medium cannot be overlooked. ‘For advertisers, audio connects brands across the entire customer journey whether it’s trusted scale for brand awareness, precision targeting or influencing highly engaged audiences – audio’s versatility makes it the most effective and essential medium in any media strategy,’ commented Lizzie Young, CEO of Commercial Radio & Audio. 

For more insight into how brands are increasingly turning to sound as a medium for sensorial storytelling, head to our microtrend report Luxury Listening Rooms.