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Identities
An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.
Micro Trends
Future Five 2026: Identities
It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern culture and wellbeing, there is an urgent need to address the rising tide of misogyny.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics.
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.
Viewpoints
Redefining Mid-life
Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X wome...
Women's Health
:
Empowerment
:
Menopause
Design Directions
Grassroots Game Days
As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying ho...
Sports & Leisure
:
Fashion
:
Advertising & Branding
Big Ideas
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity
For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design
:
Culture & Media
:
Technology
Macro Trends
The Great Beauty Blur
Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty
:
Health & Wellness
:
Technology
Micro Trends
Belonging Bars
Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports
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Inclusivity
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Fan Culture
Markets
Communal Living Market
Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to co-buying with friends, people are redef...
Future Spaces
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Society
:
Health & Wellness
Micro Trends
Future Five 2026: Identities
It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...
Youth
:
Identities
:
Society
Markets
ADHD and the Attention Economy
Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming, functional music and non-invasive nerve stimul...
Design
:
Health & Wellness
:
Technology
Viewpoints
Black Creativity Must Move From Collabs to Ownership
Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...
Advertising
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Pop Culture & Media
:
Fashion
Micro Trends
Masculinity Reset Retreats
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness
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Society
:
Travel & Hospitality
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
:
Sports & Leisure
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Youth
Micro Trends
Innovation Debrief 2025: Automated Accessibility
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty
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Technology
:
Wearables
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Related to Identities
Daily Signals
Hyrular launches surreal beauty that breaks the mould
Beauty
:
Wellness
:
Cosmetics
Daily Signals
Stat: Size inclusivity stalls on spring/summer 2026 catwalks
Fashion
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Identity
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Stat
Big Ideas
The Download: Fashion Month Spring/Summer 2026
Fashion
:
Technology
:
Design
Webinars
The Great Beauty Blur On-demand Webinar
Beauty
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Health
:
Wellness
Daily Signals
Sephora and Lady Gaga reframe beauty through belonging
Sephora
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Beauty
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Inclusivity
Daily Signals
Foresight Friday: Seyi Oduwole, foresight analyst
Foresight Friday
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TikTok
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Scottish
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