US – With many people returning to social events and the office, the pet care brand is responding to the new wellbeing needs of their pets through a series of virtual training sessions. Launching as individual seminars, the sessions will help pet parents detect signs of stress in their pets, as well as learn relaxation techniques to help them adjust to post-pandemic routines.
The educational courses are part of the brand’s ongoing commitments to promote mental health support for pets. Ron Coughlin, chairman and CEO of Petco, says: ‘As our routines begin to change, whether it's returning to school, work, travel or more social gathering – it's more critical now than ever for pet parents to understand how these changes can affect their pets' wellbeing and what we can do to help them adjust in a healthy way.’
As people seek to synchronise their own physical and mental self-care efforts, this thinking is now being applied to all aspects of their lives – including that of their pets.
As an increasingly important member of the family, brands must consider the wellbeing of animals through health-focused initiatives. Take cues from mainstream therapy to inform ways of targeting pet owners