Hangzhou, China – South Korean nightclub Race Club has arrived in China, bringing with it a new dancefloor experience that offers complete immersion to those who craved nightlife during the pandemic. With holograms, LED lighting and ‘fluid’ walls, the intention of the nightclub is to get clubbers lost in a concrete jungle.
Designed by JH Architecture, the nightclub uses stainless steel walls that light up when the sun goes down, enticing passers-by into the space. On entry, they will find no tables, sofas or seating, giving visitors no choice but to dance. These themes of immersion and escapism are also central to the interior design of the nightclub, with metallic colours of green, purple and red lending the experience a sense of futurism rather than comfort.
While safety has been a central tenet of many post-pandemic interior designs, as architects find ways to make consumers feel secure and comfortable in public spaces, Race Club offers a new proposition – total immersion. Find out more about the future of nightlife in what people experts are dubbing ‘the roaring 20s’.
Strategic opportunity
Nightlife isn’t dead. While some consumers will be seeking bubbles of safety post-pandemic, be prepared to cater for those hungry for after-dark experiences that offer true escapism from their isolated lifestyles
