Stat: Young Britons have a mature outlook on death

Generation Z in the UK demonstrate a more open and mature outlook on death, marking a significant difference from older demographics.

According to a survey by Aura – a platform that enables people facing the end of life to leave a legacy for loved ones – Gen Z are four times more likely than Baby Boomers to plan ahead and make bucket lists for their life. Meanwhile, Gen Z were also found to be over four times more likely to speak to their families about death. Social media and online communities seem to be facilitating this mindset shift.

Paul Jameson, founder of Aura, says: ‘Despite its inevitability, death has always been society's elephant in the room. Suppressing thoughts and feelings is damaging for individuals and loved ones, but it looks like Covid is starting to change this.’

As we identify in Death Positivity, end-of-life planning is becoming part of wellness conversations and prompting more progressive attitudes to funerals.