US – Cyan is a sustainable, gender-neutral beauty brand prioritising a minimal approach to skincare.
Offering only two products – a serum and a moisturiser – Cyan creates its non-toxic formulations in small batches. The brand hopes to redefine the concept of clean beauty by placing transparency at the core of its values, while focusing on a specific set of ingredients informed by the ocean.
Its Atlantic Serum, priced at £37 ($48, €43) and Pacific Moisturizer at £40 ($52, €47), both combine vitamin C and marine extracts, along with ingredients such as hyaluronic acid. According to the brand’s founder Ali Grace Marquart: ‘[Circular] beauty is really about designing products where every element can be re-used or recycled in order to eliminate waste, so that is our ultimate goal.’
As we uncover in Bio-positive Beauty, consumers are increasingly opting for condensed routines as beauty moves from zero to positive impact.