Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

VŒrdapoteket

So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...

Branding : VŒrdapoteket : Vardapoteket

Micro Trends

Australia’s Convivial Apps

These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...

Social Media : Apps : Networking

Micro Trends

Homeshowing

Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...

Beta : Home : House

Micro Trends

Hong Kong Safari

As part of the world’s emerging economic superpower, Hong Kong bristles with energy.

China : Ngau Tau Kok : G.O.D And Starbucks

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Micro Trends

Renaissance Retail

Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...

Philanthropic Retail : Maisons : Flagships

Macro Trends

Future Family

In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...

Family : Households : William Higham

Design Directions

Paris and Milan menswear A/W 12

This season’s collections took traditional menswear influences, such as suiting and military wear, and developed them in a contemporary fashion, wh...

Heritage : New Gents : Modern Mythology

Micro Trends

The Hacked Home

In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.

Hacking : Homedulgence : Interiors

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.

Fashion Film : Humour : Spoof

Design Directions

The Proposal

It is one thing to stand in a gallery gazing at a painting or art installation, but what if you could fall asleep in the same space? Would it resul...

Experiential : Stayover : The Proposal

Design Directions

Maison et Objet 2012

The first Maison & Objet event of 2012 was a colourful and lively affair. Products contained hidden surprises. While appearing solid, they featured...

Super-Minimal : Flexthetics : Leanomics

Micro Trends

Home Factory

The age when clear distinctions could be made between the workplace and the home is over. Just as increased connectivity, mobile technology and our...

Hacking : Hacktivism : Making

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

Design Directions

Whisky Blender

Occasionally, great ideas arrive in the pub. Such was the case for whisky enthusiasts and childhood friends Andrew Nicolson and Andrew Davidson, wh...

Interactive : Andrew Davidson : Andrew Nicolson

Macro Trends

The Future of Music : 10 Trends

LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.

Music : Tunes : Entertainment

Design Directions

The People's Supermarket

Designing the packaging and brand identity for The People’s Supermarket was one of the biggest challenges that branding and advertising a...

Branding : Anti-brand : Low Budget

Micro Trends

Cocktail Futures

The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...

Bars : Mixology : Alcohol

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...

Tourism : Destinations : Trekking

Design Directions

Mima house

In densely populated cities with high property prices, finding affordable housing can be difficult, which is why Portugal-based architecture collec...

Design : Mima House : Living