Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Charred and Stained

Distress : Cracking : Staining

Micro Trends

New Air Hubs

For almost the entire history of aviation, Europe and the US have been the nexus of air travel: the airport hubs where millions change planes. But ...

Air Travel : Airports : Bleisure

Design Directions

Kaizen Living

Kaizen Living is a design direction focused on active rather than passive consumers, those who strive for continuous self-improvement and augmented...

Self Quants : Personal Information Economy : Active Wear

Design Directions

One Pig

Meat is murder, according to some, but few people can identify with the unseen act of ending an animal’s life that is necessary if we want to eat m...

Project : One Pig : Musician

Micro Trends

Future of Spas

Landscape and local experts, ingredients and healing traditions will be a key part of the future spa experience, as practitioners move away from th...

Treatments : Spa : Wellness

Design Directions

Little Printer

The smartphone may increasingly dominate our lives, but we still yearn for tangible mementos of who we are. As the topic of digital versus print co...

Tactile : Cloud Technology : BERG

Design Directions

Design Miami/ 2011

A thought-provoking assortment of work was offered at Design Miami/ this year with a creative mix of historical and new pieces exploring themes of ...

Natur : Armour : Amaglamate

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...

Carbon Footprint : Environment : Sustainability

Design Directions

Ridley's

By nature, pop-ups can be incongruous invaders in their temporary locales. The not-for-profit Ridley’s restaurant, which occupied a corner plot in ...

Restaurant : Architectue : Temporaty

Design Directions

Mad Science

In the Anarconomy Decade, new and previously unthinkable ideas are forming, and people are rethinking the way food is made and consumed.

Food Deisgn : Sensory : Conviviality Culture

Design Directions

Rafael de Cárdenas: Interior Design

Rafael de Cárdenas and his firm Architecture at Large have garnered a reputation for impactful, vibrant interiors. ‘When you’re moving through a sp...

New York : Furniture : Retail

Micro Trends

Curated Travel & Hospitality

Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...

Bespoke : Hyper Local : Localism

Design Directions

1882

As a member of the fifth generation of a centuries-old ceramics dynasty, Emily Johnson grew up surrounded by china. She did not particularly like i...

Heritage : Christopher Johnson : Fine Bone China

Design Directions

Super Authentic

Nostalgia : Vintage : Leisure

Micro Trends

Coffee Futures

A dedicated band of global innovators are experimenting with concepts of community and convenience to create fascinating new ways and places to dri...

Café : Convivial : Community

Design Directions

Nectar & Pulse

Today’s traveller increasingly favours experience over luxury. Counter to the crowd consensus of TripAdvisor, travellers are seeking off-the-beaten...

Content : Recommendation : Guide

Design Directions

Sensoria

Reeling from an era of excess, luxury designers are adopting a rough and raw aesthetic as an antidote to the inauthentic gloss and shine of the 2000s.

Coffee : Sensory : Industrial

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Sensory

Design Directions

Up

As we reported in our Personal Information Economy macrotrend, a set of early-adopting members of the Self-Quants tribe have been going to great le...

Tracking : Measure : Progress

Design Directions

Heavy Industry

With increasing pressure on space and resources, consumers are seeking products and services that offer compact and practical solutions.

Utility : Industrial : Waste