Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Cape Town Safari

Cape Town’s creatives are giving the world even more reason to visit the city.

Furniture : The Test Kitchen : Union Made Showrooms

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...

BOGOA : Buy One Give One Away : Donation

Design Directions

Heliocosm

As consumers demand increasing levels of knowledge and control around what goes into products, smart brands are finding new ways to put their custo...

Design : Process : Transparent

Design Directions

Paris fashion week S/S 12

As ever in the city that closed the four major fashion weeks, drama and theatricality were played out on the catwalk at the Paris spring/summer 201...

Revivlaism : Az-tech : Tactile Purity

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

Design Directions

Philips Microbial Home

The average household expels tons of rubbish and human waste every year. This rubbish is often destined for landfill, or a recycling plant, while o...

Installation : Dommestic : Design Probes

Design Directions

London fashion week S/S 12

This season, the overall mood in London was that of collaged experimentation on feminine, elegant, streamlined looks.

Super Minimal : Nicoll : PVC

Design Directions

Dutch Design Week 2011

Mechanical Grace : Hand-made : Science

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...

Austerity : We Commerce : Community

Design Directions

giffgaff

In today’s disloyal and connected times, smart brand managers are seeking to convert customers into friends, fans and ambassadors. Ultimately they ...

Mobile Phone : Ambassadors : Comparison

Design Directions

Milan fashion week S/S 12

Milan Fashion Week was full of life, vibrancy and colour with offerings for the spring/summer 2012 collections. Nostalgic prints from the ‘30s and ...

Nostalgia : Feminine : Katrantzou

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.

Show Your Working : Workers : Artisan

Design Directions

The adiZero F50

Self-quantification is informing the lives of thousands. As it becomes easier to gather personal information digitally, people are using that infor...

Tracking : Fun : PIE

Design Directions

London Design Festival 2011

London Design Festival presented an eclectic mix of new work this year as designers explored imaginative approaches to material manipulation as wel...

Eroison : Industrial : Craft

Micro Trends

Second-hand shoppers

Thanks to the recession, Just Nots are seeking value through buying second-hand. The rise of auction sites such as penny auction site MadBid, CowBo...

Recession : Vintage : Thrift

Design Directions

Technology Will Save Us

When it comes to technology, most of us only know how to buy it. We may be surrounded by a digital world, but for the most part we are only consume...

Sustainable : Educate : Components

Design Directions

Stone and Spear: Illustration

London : Nostalgia : Illustration

Micro Trends

Stockholm Safari

Stockholm may have fewer than a million inhabitants, but it makes up for its size with a wealth of ideas.

Stockholm : Djuret : Restaurant AG

Macro Trends

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just n...

Squeezed Middle : Low Income : Middle Income

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...

Retail : Store Of Tomorrow : Future Store