Village Brands

30 : 10 : 2011 Austerity : We Commerce : Community

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst Sean Pillot de Chenecey. In times of austerity, with more and more people turning to own-label products, brands will have to go a step further than just offering good value. As the New Working Middle pull together to cope with their tough times, they will prefer brands which help to create a sense of community.

Village Brands

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