The Proposal

03 : 02 : 2012 Experiential : Stayover : The Proposal

It is one thing to stand in a gallery gazing at a painting or art installation, but what if you could fall asleep in the same space? Would it result in a more immersive experience? And would you wake up with a greater understanding of the concept behind it?

The artists behind The Proposal in Zurich believe you would. By combining a gallery space with a bed and breakfast, Proposal founders Jeremie Maret, Lenny Staples and Christian Weber aim to make viewing art more experiential. Visitors to the project, which showcases prototype versions of artwork in order to provoke discussion about the necessity and originality of art, are given the option of staying the night in the hope that they might better connect with the work on display.

The Proposal




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