The People's Supermarket

19 : 01 : 2012 Branding : Anti-brand : Low Budget

Designing the packaging and brand identity for The People’s Supermarket was one of the biggest challenges that branding and advertising agency Unreal had ever undertaken. It was also an exercise in providing genuine authenticity, cost-effectiveness and transparency, both to consumers increasingly suspicious of sales tactics and to a client that was essentially anti-brand.

The People's Supermarket

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