Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Milan 2012: Part 1

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.

Faction Marketing : Interiors : Storytelling

Design Directions

Words, Words, Words

As literacy standards continue to slip in Britain and children become more accustomed to communicating in text message jargon, could a whole genera...

Interactive : Words Words Words : Window Display

Micro Trends

Different Design every time

In a continually evolving digital world, the traditional rules of branding and design no longer apply. Companies are creating website designs and b...

Web Design : Brand Identity : MIT

Micro Trends

Melbourne Safari

A vibrant hub of arts and culture, Melbourne is one of the world’s most creative cities.

Melbourne : Lost & Found Hotel Room : Roberts & Hassett

Design Directions

Weyland Industries

Digital marketing strategies for film releases have traditionally rested largely on a simple home page featuring release dates and biographies of t...

Fake : Ridley Scott : Fictional

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Experience

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...

Festivals : Editorial : Magazines

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...

Boutique : Social : Entertainment

Design Directions

Umbro and Palace Skateboards

Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing r...

Limited Edition : Buzz : Palace Skateboards

Design Directions

Williamson Curran: Creative design

The Studio of Williamson Curran is a London-based creative design consultancy founded by Geoff Williamson and Chris Curran.

London : Film Noir : Moving Image

Design Directions

Vibrant Folk

Following on from the Emotional Functionality design direction, LS:N Global has identified another style of functional product design that inc...

Craft : Lean : Alonso

Micro Trends

App Travel

The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...

Travel Arrangements : Reservations : Flying

Micro Trends

New Sublimity Tourism

Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...

Switch Off : Contemplation : Quiet

Design Directions

Bluebrain

A lack of record sales has upturned the music industry and new technology is starting to redefine the concept of the album. Will album releases alw...

Music : Personal : Exploration

Design Directions

Emotional Functionality

Designers are adding comforting design details to functional, modernist pieces to create Emotional Functionality.

Proportion : Luxury : Modernist

Design Directions

Kokoro & Moi: Creative agency

Branding : Posters : Helsinki

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Micro Trends

On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...

Website : Physical Stores : Online Retail

Design Directions

Bivouac NYC

Living and working in busy urban centres can leave many yearning for the tranquility of the countryside and simpler things, an escape from the torr...

Urban : Time Out : Pause