Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...

Boutique : Social : Entertainment

Design Directions

Umbro and Palace Skateboards

Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing r...

Limited Edition : Buzz : Palace Skateboards

Design Directions

Williamson Curran: Creative design

The Studio of Williamson Curran is a London-based creative design consultancy founded by Geoff Williamson and Chris Curran.

London : Film Noir : Moving Image

Design Directions

Vibrant Folk

Following on from the Emotional Functionality design direction, LS:N Global has identified another style of functional product design that inc...

Craft : Lean : Alonso

Micro Trends

App Travel

The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...

Travel Arrangements : Reservations : Flying

Micro Trends

New Sublimity Tourism

Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...

Switch Off : Contemplation : Quiet

Design Directions

Bluebrain

A lack of record sales has upturned the music industry and new technology is starting to redefine the concept of the album. Will album releases alw...

Music : Personal : Exploration

Design Directions

Emotional Functionality

Designers are adding comforting design details to functional, modernist pieces to create Emotional Functionality.

Proportion : Luxury : Modernist

Design Directions

Kokoro & Moi: Creative agency

Branding : Posters : Helsinki

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Micro Trends

On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...

Website : Physical Stores : Online Retail

Design Directions

Bivouac NYC

Living and working in busy urban centres can leave many yearning for the tranquility of the countryside and simpler things, an escape from the torr...

Urban : Time Out : Pause

Design Directions

Digital Surrealism

A new style of design is emerging that takes its inspiration from the early days of the internet, as first explored in LS:N Global’s macrotrend, Ne...

Internet Art : Netstalgic : Web Art

Design Directions

The Blocks

From aroma to flavour, wine-tasting is all about the senses. But what if you could heighten the sensory experience even more? This was the brief se...

Studio Toogood : Sight : Wine-tasting

Micro Trends

Beijing Safari

What happens in the Chinese capital tends to filter down to the rest of the country.

Nendo : Mrs Shanen's : Great Leap Brewing

Micro Trends

The Curator Generation

Tumblr : Pinterest : Curation

Micro Trends

Digital Archaeology

In space, according to the tagline to the 1979 film Alien, no one can hear you scream. Online, it’s the opposite. On the internet everyone can find...

Footprint : Internet : Facebook

Design Directions

Two Create: Product and Branding & Packaging Design

Two Create is a cross-disciplinary design studio founded by Lucy Nunn and Tobie Snowdowne in 2001. The London husband-and-wife team specialises in ...

London : Cosmetics : Luxury

Design Directions

Plus One Berlin

There are city guides and there are hotel concierges, but there is no better way to experience a new city than seeing it through the eyes of a loca...

Berlin : Plus One Berlin : Hyper-Local

Design Directions

Paris Womenswear A/W 12

The autumn/winter 2012 collections culminated in Paris with striking designs that offered a contemporary development of trends such as structured m...

Minimalism : Craft : D.I.Y